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native advertising

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  • MaryW commented on the word native advertising

    Marketers and publishers are using innovative methods to create, format, and deliver digital advertising. One form is “native advertising,” content that bears a similarity to the news, feature articles, product reviews, entertainment, and other material that surrounds it online.

    Federal Trade Commission, Native Advertising: A Guide for Business (Dec. 2015)

    December 24, 2015